Article schema generator, valid JSON-LD output
Author, dates and publisher: the part that carries E-E-A-T
Required fields still empty: Headline, Author name, Publication date
Markup to paste into your page
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "BlogPosting"
}
</script>Everything is computed in your browser. Nothing is stored.
Article markup tells Google who wrote a text, when, and on whose behalf. It is the brick that the assessment of expertise and trustworthiness rests on, and it is also the one most sites fill in halfway: an author name with no link to a page showing who they are proves nothing. The field exists here, and it is flagged when it is missing.
How to use it
How it works
Choose the article type
Article, BlogPosting or NewsArticle. The most precise adds more context for the same effort.
Fill in the author
Their name, and above all the address of their page. That link is what carries E-E-A-T, not the name alone.
Add the dates
Published and modified. A recent modification date counts, provided the text genuinely changed.
Worth knowing
Four things to keep in mind
The author link is the sensitive part
A name with no page behind it is an unverifiable claim. An author page describing their background turns the same mention into a usable signal.
Do not refresh a date for nothing
Changing the date without touching the text is detected and earns nothing. Conversely, updating an article and leaving a 2019 date costs clicks at equal content.
The markup headline stops at 110 characters
Beyond that, Google explicitly advises against the headline property. This is not your title tag, which has its own width constraints.
The image must be large
Google wants at least 1200 pixels wide to consider an enriched display. A 300-pixel thumbnail leaves the markup correct and the display impossible.
FAQ
Frequently asked questions
BlogPosting for a blog post, NewsArticle for dated news, Article for everything else. All three are accepted; the most precise gives more context for no extra effort.
Technically yes, but it is a weaker signal. Google values an identifiable person, with a page showing their background. Signing with the company name amounts to saying nothing about expertise.
Only if the text genuinely changed. It is useful on content that ages, a guide or a pricing page, and pointless on an opinion piece.
It opens access to news displays and larger thumbnails, without guaranteeing them. Its other value is making the author and the date explicit for assistants that cite sources.
Also
Other tools in the same family
Also
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