Review request templates for SMS and email

The message to send after a visit, by SMS or by email

Channel

Trade

Message to send

{business}. Hi {first_name}, thanks for coming in. A 30-second review helps us a lot: {link}

Braces mark the variables to replace when sending in bulk.

Everything is computed in your browser. Nothing is stored.

When you ask matters more than how you word it. An SMS sent the same evening, while the memory is fresh, gets a response rate nothing like an email sent the following week. This tool composes both versions, counts the SMS segments so the invoice holds no surprise, and offers wordings calibrated on six common trades.

How to use it

How it works

Pick the channel and the trade

SMS or email, then the sector: restaurant, hair, garage, trades, health or retail. The wordings change with the context.

Take the template

The message comes out with its variables in braces. Your sending tool replaces them, one per recipient.

Watch the characters

A warning appears as soon as a character pushes the message into Unicode encoding, where the space available drops by half.

Worth knowing

Four things to keep in mind

One link, at the end

Two links in an SMS trip carrier filters. The link goes last, after the ask, so the thumb lands on it at the moment the decision is made.

Name yourself in the first word

An SMS from an unknown number that opens with "Hello, we value your feedback" is deleted unread. The business name has to come before anything else.

Avoid unnecessary special characters

A single character outside the GSM alphabet pushes the whole message into Unicode, halving the space available. The tool flags them one by one.

Plan the way out

A commercial message must let people stop being contacted. The STOP mention is mandatory for advertising sends; for a review request tied to a purchase, it remains good practice.

FAQ

Frequently asked questions

For a review request tied to work actually carried out, legitimate interest usually applies, provided you informed the customer and let them object. For prospecting, prior consent is required.

An SMS is read almost every time, within minutes; an email later and less often. An SMS costs per unit, though. Many businesses send the email first and keep SMS for reminders.

Two at most, at three then five days, and everything must stop the moment the customer clicks. Beyond that, the return collapses and the irritation begins.

Yes, the service, the visit date or the practitioner's name make the message far less generic. Variable slots go anywhere in the text.

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Also